HOW CAN AN EDUCATIONAL TRAINING PROVIDER CREATE A USP FROM A COMPETITOR ANALYSIS?

In continuation of the article posted on 01/04/2015; 

what should be in an educational training providers customer needs analysis template?

we would discuss more of the steps involved in creating a marketing plan. Today we would discuss creating a competitor analysis; i.e. knowing exactly what your competitors are offering their audience. With that, you will be able to know exactly what you should be offering your audience that gives you an edge over your competition; which is your Unique Selling Proposition(USP).

COMPETITOR ANALYSIS

To remain at the top of your market, you need to keep a close eye on your competition. You need to investigate and research them periodically to know who they are and what they are offering. A competitor analysis is a great way to obtain information about important competitors and use that information to predict competitor behaviors whilst making better business decisions. Below is what you include in your competitor analysis template:

1. Given your products and services who are the top ten competitors offering them?
2. What is their market share for each of your product or service?
3. How do they market/advertise those product and services, media used to market?
4. SWOT analyze your competition
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

DEVELOP YOUR UNIQUE SELLING PROPOSITION (USP)

Given your customer analysis and competitor analysis, you would be able to know who your customer is and what his/her needs are and then compare them to what the competition is offering them. This information would then help you in developing a unique selling proposition that is better than that of the competition.

You have to decide on what you want to offer your students that are better and different from what is available in the market. It could be the type of accreditation, reduction of the tuition costs, or referring them to companies for employment. You can also advertise the people that you produced who are successful in their working places.

HOW CAN AN EDUCATIONAL TRAINING PROVIDER CREATE A USP FROM A COMPETITOR ANALYSIS?

(click here and start posting courses, degrees, or certifications ).