In continuation of the article posted on 01/04/2015;
what should be in an educational training providers customer needs analysis template?
we would discuss more of the steps involved in creating a marketing plan. Today we would discuss creating a competitor analysis; i.e. knowing exactly what your competitors are offering their audience. With that, you will be able to know exactly what you should be offering your audience that gives you an edge over your competition; which is your Unique Selling Proposition(USP).
COMPETITOR
ANALYSIS
To remain at the top
of your market, you need to keep a close eye on your competition. You need to
investigate and research them periodically to know who they are and what they
are offering. A competitor analysis is a great way to obtain information about
important competitors and use that information to predict
competitor behaviors whilst making better business decisions. Below is
what you include in your competitor analysis template:
- Given your products and services who are the top ten competitors offering them?
- What is their market share for each of your product or service?
- How do they market/advertise those product and services, media used to market?
- SWOT analyze your competition
- Strengths
- Weaknesses
- Opportunities
- Threats
DEVELOP
YOUR UNIQUE SELLING PROPOSITION (USP)
Given
your customer analysis and competitor analysis, you would be able to know who
your customer is and what his/her needs are
and then compare them to what the
competition is offering them. This information would
then help you in developing a unique selling proposition that is better than
that of the competition.
You have to decide on what you want to offer
your students that are better and different
from what is available in the market. It
could be the type of accreditation, reduction of the tuition costs, or
referring them to companies for
employment. You can also advertise the
people that you produced who are successful in their working places.
HOW CAN AN EDUCATIONAL TRAINING PROVIDER CREATE A USP FROM A COMPETITOR ANALYSIS?
(click here and start posting courses, degrees, or certifications ).
HOW CAN AN EDUCATIONAL TRAINING PROVIDER CREATE A USP FROM A COMPETITOR ANALYSIS?
(click here and start posting courses, degrees, or certifications ).
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