Furthermore from our previous discussion on 13/04/2015, another important step in creating a marketing plan is to choose the mediums with which you will market your training facility, certification body or university.
Having chosen the key message (Unique Selling Proposition) to pass to your audience, you need to find suitable medium to communicate to your target audience. There are paid and free ways to market your university, vocational training or certification body and reach out to your target audience.
You should list all the possible mediums of marketing, use as many as possible and then measure the effectiveness of each medium by asking customers that contact you how they heard about you. Select the ones that sold your school the most over time and make use of them while still testing their significance.
The following includes a list of all possible mediums to use in communicating your university, vocational training or certification body to the students, their parents and the employers; choose the ones that are perfect for you. They are;
- careergong.com (remember that careergong.com identifies and communicates your target audience) Click here to register with us and market your services.,
- Cable and
- Mail order,
- Bus ads,
- Taxi signs,
- Telephone calls,
- Direct tv respons),
- Classified ads,
- Article marketing,
- Career advertising agents
WHAT OTHER MEDIUMS BESIDES THESE LISTED ABOVE COULD BE USED TO MARKET EDUCATIONAL TRAINING PROVIDERS?